goofygoober
Let me help

Things could be a lot worse, but they could definitely be better. That’s what I do.

Stop being a silly goose and let me help you improve the way you do things — your processes, your customer experience, your marketing and the everyday admin in between.

Let me help How I work

People-centric help for small businesses20 years in customer service and startupsBased in Naarm / Melbourne

Meet your consultant

Customers are my bread and butter. Problem solving is my jam.

Goose waving hello

Hi, I’m Ed (he/they). For 20 years I’ve worked inside scrappy startups and big corporate businesses — answering the calls, fixing the faults, running the admin and building the systems that stop the same problems coming back.

Somewhere along the way I noticed something: the part everyone else dreaded was the part I loved. Broken processes, frustrated customers, tools that don’t talk to each other. Turns out my neurodivergent brain is wired for exactly that kind of problem solving.

So I started goofygoober to help small businesses harness technology and neurodiversity on a people-centric level — finding better ways to reach their customers and look after them, in any industry.

Everyone is a silly goose sometimes. Let me help you not be.

How I can help

Practical help across the parts of a business that touch customers — not software for software’s sake.

AI does the heavy lifting. Humans do the connecting.Technology should support people, not replace them.

Operations & process improvement

Map how work really flows, untangle the knots and write processes people actually follow.

Customer service & experience

Helpdesks, faults, returns and the customer journey — calmer for your team, better for customers.

Megaphone goose — to make

Marketing, outreach & community

Campaign planning, relationship-building and community engagement that stays personal.

Practical AI & automation

Take the repetitive admin off your plate with AI and automation — always with a human checking the work.

Startup & small business support

Set up the systems, tools and routines a growing business needs before the chaos sets in.

Accessible, human-friendly systems

Workflows and tools that work for every kind of brain, including neurodivergent teams.

How I work

  1. Listen.

    I start with your people, your customers and what’s driving everyone up the wall.

  2. Understand.

    I look at how work actually moves today — your processes, customer interactions and goals.

  3. Improve.

    A better workflow, clearer communication, a smarter tool — whatever genuinely helps.

  4. Support.

    I help your people put it into practice so the improvement actually sticks.

Goose with wings wide open, welcoming you

Stop being a silly goose. Let me help.

Everyone is a silly goose sometimes. Tell me what’s not working, in two sentences or twenty, and I’ll get in touch ASAP.

  1. I read it properly — no bots.
  2. I get back to you ASAP, the way you asked.
  3. If it’s a fit, I’ll book a free 30-minute chat. confirm before launch
Rather pick a time? Book a chat placeholder Booking link coming soon. Use the form for now.

Tell me what’s flapping. No jargon needed, no wrong answers, and you can skip anything that isn’t required.

…and I’ll get in touch as quickly as possible.
How do you prefer to be contacted? Tick any
A real human reads every message.

Honk received!

Thanks — you’re already less of a silly goose. I’ll be in touch ASAP via email.

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Let me help